Super producer/singer/rapper and one of my favourite artists Kanye West, has released a short film of his new album interestingly titled “Runaway”. This video pushes the boundaries of the traditional hip hop music video format with utter impunity. It combines art and some degree of ingenuity to deliver some of the most memorable pictures I’ve ever seen on screen.It is in parts brilliant and surreal, but also in others a bit showy. It is obvious he got some directing tips from Hype Williams, who also wrote the story. Kanye seems to be moving in the direction of the artsy hip hop music video. First it was the bite-sized “Power” video now this. The one video that comes to mind that might have sparked this trend is Jay-z’s “On to the next one”. But with this video he decided to extend what was to be the normal 3min video into a 30min artistic parade.Personally I don’t mind hearing the majority of an album condensed to score a short film/ music video because I some times get frustrated when one awesome video just comes to an abrupt end after 3mins. Enjoy this from start to finish without any pauses, to experience the full WOW effect.